Riley Endicott

Objectives

Assist COTN in celebrating 25 years of transformation, by thanking existing donors and partners, and activating new ones by…

1) Creating one longer “feature” video to use during COTN’s 25 year banquets.

2) Creating additional social media call to action videos.

3) Capturing high quality photographs to be used on social media, web, and print.

How to achieve those objectives

• I will travel to the country or countries you want to highlight (Sierra Leone and the Dominican Republic have been mentioned to me) and create a short film about several of the people who have been with COTN’s programs since the beginning. These people should embody the mission and success COTN envisions continuing in the future. I would recommend doing the film as a verite style documentary and spending 24-48 hours with each of these people. This will give the audience an intimate and authentic look into their lives and will give us the best chance at creating a unique experience outside of the normal “sit down talking head” style of testimonial video. We can combine two or three of these people sharing their experience of how COTN’s programs have empowered and equipped them to become leaders in their community.

• I will work hand-in-hand with COTN’s marketing team to identify the best possible people to feature in these films and videos. Ideally, they are somewhat fluent in English to avoid needing a translator, but I have edited projects with translators in the past and it is doable. As well, these people should have visually interesting vocations - a mechanic or a doctor/nurse will appear more interesting on camera than a clerk or a teacher.

• An emphasis will be placed on the transformation happening and less so on the need that has yet to be addressed. It will be import to be honest about the context and environment that COTN operates in, but in my experience people are more likely to become involved out of excitement and momentum than they are if they feel sad and overwhelmed.

• A priority will be placed on capturing a wide range of content while in country. From landscapes, to market places, to inside our character’s homes, and work places we can capture enough content to be flexible with our storytelling. By doing this we can maximize the quantity of content we can produce moving forward.

• All of this content will be captured on large sensor, wide dynamic range, 4k cameras capable of creating beautiful cinematic and filmic looking images. By using a combination of slow motion, drone footage, and high resolution images we can help these films and videos stand out with an elevated aesthetic that can evoke the emotion we are trying to elicit.

Introduction

My goal with any content I create, whether it’s video, or photo, isn’t just to tell a compelling story or create a beautiful image. I want to combine those elements with an intentional effort to help you solve problems, reach more donors and partners, and ultimately push the mission of Children of the Nations forward. Creative content can be an investment - but when it’s done right it can be a meaningful one that produces a strong return and mobilizes more people to act. By crafting a well told documentary story that highlights the impact that COTN has had on children around the globe over the last 25 years we can encourage more people to get involved and can make a lasting impact on even more children.

Previous Projects